Debuting the first fragrance developed entirely under the creative vision of Alessandro Michele: a scent designed to celebrate the authenticity, vitality and diversity of women, blossoming in a natural, expressive and individual way. Blended by master perfumer Alberto Morillas under the direction of the house’s creative director, Gucci Bloom is created to unfurl like its name, capturing the rich scent of a thriving garden filled with an abundance of flowers. Tuberose and jasmine are combined with Rangoon vine, a unique flower discovered in South India and used for the first time in perfumery to create a rich fragrance that transports the wearer to an imaginary garden. The scent is presented in a lacquered bottle, reminiscent of porcelain,

Natural tuberose harvested from the bud extract of IndiaJasmine, obtained through a unique co-extraction method to impart a fresh green and petal scent on the skin. Rangoon Creeper, embodying the concept and name of the fragrance, the slightly powdery floral scent is captured as the flower blooms white and gradually darkens to pink, then red.